Notes

Notes on building AI that works.

Short, specific, from real builds and trainings. One email when I publish, via the signup below.

AI costs

3 limiting beliefs holding service businesses back from AI customer support

August 2026 · Kalina

Real usage data from the BeFit launch: 5,217 requests handled in one month for 2.24 USD. What that does to the "AI is too expensive" myth.

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Case study

BeFit's smart AI agent: scaling customer support from day one

August 2026 · Kalina

The workflow behind the front desk: lead capture, triage, an expert agent, smart escalation, and a human in the loop for the issues that matter.

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Systems

What to measure on an AI front desk (and what the default dashboard won't tell you)

August 2026 · Kalina

Message counts prove nothing. The eight metrics I build into every client dashboard, what each one caught on a live gym deployment, and when to check them.

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